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Amazon also offers a super-cheap subscription, at $4 per month, for those who want to listen only via a single Echo smart speaker.Īs you might expect, Amazon’s user base is older than that of its rivals as well. $15 per month-and that price falls even further, to $8, for those with an Amazon Prime membership. Amazon Music Unlimited is also less expensive than its rivals-$10 vs. Midia credits Amazon’s success to its “ubiquity” with consumers and the Alexa/Echo smart speaker technologies, which have proven popular with its customers. “People don’t pay as much attention to it, but it’s been hugely effective.” “Amazon is the dark horse ,” Midia Research analyst Mark Mulligan told the publication. ( A previous report stated that Amazon Music was expected to reach 35 million subscribers by the end of 2019.) Apple Music has about 50 million subscribers.

By comparison, Spotify grew its subscriber base by 25 percent last year, to about 100 million subscribers. But Amazon could surpass Apple Music if the current growth rates hold.Īccording to a report in the Financial Times that is based on Midia Research data, the Amazon Music Unlimited subscriber base jumped by 70 percent in the past year, landing Amazon in the number three spot in the industry with about 32 million subscribers. Spotify still dominates from a subscriber number perspective, of course. A new report says that Amazon is growing subscribers for its music service faster than market leaders Spotify and Apple.